Category: Marketing

How to Write an Impactful Blog Post: Tips From a Pro

When the Paws PR team works with a company or nonprofit to develop a new business plan or launch a strategic communications plan, one tactic that is almost always included is the blog. A blog is not only a great

Grumpy Cat, Our Favorite Marketing Sensation and Sourpuss is Coming to NYC!

Grumpy Cat is coming to New York City this week and New Yorkers will have the chance to have their photo taken with the world’s most recognized sourpuss and buy a copy of her latest book. We asked Sarah Binney,

Paws PR Launches New Logo & Packaging for Sweet Pea Kitchens

We’re excited to unveil a new logo and packaging design for Sweet Pea Kitchens, purveyor of gluten-free, hand-baked dog treats. Designed by Paws PR, the new look was finalized in mid-January and has tripled sales for the Colorado-based company. The

Marketing Tools: SWOT Analysis

SWOTEvery good marketing campaign involves strategic planning. There are many tools and models that we use to help clients think through the effectiveness of their various campaigns in order to make informed decisions when planning. One tool we like to