Blog Archives

Letters to the Editor: The Inside Scoop From A Former Newsweek Letters Editor

When the Paws PR team devises long-term proactive communications plans on behalf of clients, one tactic we often include is the submission of carefully crafted Letters to the Editor.  By responding to an article in a newspaper or magazine, you can position

Posted in Blog, Expert Advice, Expert Q&As, Guest Blogger, Media Campaigns

Q&A with WABC-TV Producer Diane Oates: The Inside Scoop on Pitching the #1 Media Market

The Paws PR team spends the day on the phone with reporters from coast to coast. We know newsrooms are inundated with story ideas from publicists and the general public every day. We asked veteran T.V. producer, Diane Oates at WABC-TV,

Posted in Blog, Expert Advice, Expert Q&As, Media Campaigns

Media Monitoring (and why it’s important!)

A big part of PR for your business is keeping up with the latest news and trends in your industry. It’s important to be on top of the breaking news so that you can be betterprepared to engage journalists and

Posted in Blog, Media Campaigns, Pitching

Top Ten Tips for Launching a Media Campaign

This weekend Patricia be speaking at the Women in the Pet Industry Conference in Portland, Oregon. Today she’ll be participating in the Expert PR Panel and tomorrow she’s hosting a “meet the experts” roundtable where she will present her “Top 10 Tips

Posted in Blog, Conferences, Media Campaigns
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