Category: Nonprofit

Pet PR Tips: How to Create and Maintain a Media List

Every day the Paws PR team works with pet product companies and animal protection groups on PR campaigns. We often work one-on-one with communications teams in-house to teach them how to launch effective media campaigns. At the core of every

Nonprofits We Love: The EQQUS Foundation


I am often asked by animal lovers for advice on which nonprofit organizations to support. If you’re an equine advocate – listen up, I have a group you should know. The EQUUS Foundation is the only national charity in the

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Jusani Culture: One Inspiring Woman’s Mission to Help Shelter Pets

This week, we want to introduce you to Jusani Culture, an organization we love! In 2010, Melissa Salinas launched Jusani Culture to raise support for no-kill animal shelters. Recently, I spoke to Melissa about Jusani’s mission and share my conversation

Canine Couture for a Good Cause!

On Friday evening, I had the pleasure of attending the New York Pet Fashion show with Shawna Schuh, president of the Women in the Pet Industry Network (WIPIN.) The event kicked off both the start of The Westminster Kennel Club

Conference: Architects of Change for Cats – Alley Cat Allies

The Paws PR team was in Arlington, VA this past weekend with our client Alley Cat Allies for the Architects of Change for Cat Conference. More than 350 attendees from 37 states, Canada and Israel gathered for three days to

National Feral Cat Day 2013: Videos

October 16, 2013 marks the 13th annual National Feral Cat Day—a day founded by Alley Cat Allies to raise awareness and support for feral cats across the country. In preparation we helped Alley Cat Allies produce two videos. First, we wrote the

Strut Your Mutt: NYC 2013

On Saturday, I participated in Strut Your Mutt, an annual fundraising walk organized by Best Friends Animal Society in 11 cities nationwide. I strutted with Sparky, my friend Karen’s elderly and disabled dog who was rescued from a kill shelter

Advertising: Never Pay Full Price!

Fact: every ad campaign has a budget. While it can be daunting and stressful to try and decide the best way to spend your limited advertising dollars, there are some tips and tricks of the industry that can help you

Google Analytics: Make Your Website Work for You

For every business and organization, it’s important to analyze your website. What are people reading? Where are people clicking? How are people finding your website? The answers to all of these questions can help you increase your engagement rate and

Radio Waves

I recently uncovered my father’s antique shortwave radio from the back of a dusty closet. Before satellite radio and podcasts, shortwave radio was used for long distance communication across oceans as the “short waves” could travel around the curve of