Blog Archives

Social Media Unites Golden Retriever with Forever Family

After being left at a kill shelter by his family, Lok Lok, an elderly golden retriever mix, was rescued by Southampton Animal Shelter Foundation (SASF) where he waited for an adoptive family to give him a second chance. Brigid Fitzgerald,

Posted in Adoption, Advocacy, Blog, Social Media

Jusani Culture: One Inspiring Woman’s Mission to Help Shelter Pets

This week, we want to introduce you to Jusani Culture, an organization we love! In 2010, Melissa Salinas launched Jusani Culture to raise support for no-kill animal shelters. Recently, I spoke to Melissa about Jusani’s mission and share my conversation

Posted in Adoption, Advocacy, Blog, Interviews, Nonprofit, Rescue Groups, Social Media

How to market to the influential young adults audience: the inside scoop from Paws PR intern, Courtney Tolbert

I recently spoke with Paws PR intern Courtney Tolbert a senior studying communications at John Carroll University in Ohio. I wanted to get the inside scoop on how to counsel our clients on reaching the young-adult demographic. It’s estimated that

Posted in Blog, Expert Advice, Social Media

Join us for a Twitter Chat 12/18 – Quills Don’t Kill Campaign – #PawProtectors

Next Thursday, December 18 at 1 pm EST, Paws PR will be hosting the #PawProtectors Twitter Chat to raise awareness of a great cause. We chatted with Nikki Tetreault, the Director of Marketing for Curiosity Quills Press. Nikki is the

Posted in Blog, Book Publishing, Online Tools, Q&A with..., Social Media

Blogging: A Useful PR Tool

Good PR professionals have a plethora of tools in their communications toolboxes – social media, writing, interview, and negotiating skills are just a few.  Another great tool for PR is a company blog! A blog serves as a calling card

Posted in Blog, Online Tools, Social Media

Strut Your Mutt: NYC 2013

On Saturday, I participated in Strut Your Mutt, an annual fundraising walk organized by Best Friends Animal Society in 11 cities nationwide. I strutted with Sparky, my friend Karen’s elderly and disabled dog who was rescued from a kill shelter

Posted in Blog, Nonprofit, Social Media

PR – Thinking Outside of the Box!

PR is a fun field because we come into contact with so many different businesses with all kinds of goals. Every business is different, and one highly successful marketing strategy for one company may not necessarily work for another. Every

Posted in Blog, Press Events, Social Media

How to Gain (and Keep) Social Media Followers

It’s no secret that large and small businesses from a variety of industries are now finding success through Social Media marketing strategies. Now, when every business out there seems to be fighting for the attention of a limited pool of

Posted in Blog, Social Media

Pin It! How to Make Your Website Accessible to Pinterest Users

When it comes to social media marketing, every platform has its own tiny quirks that set apart one from another. Each has its own language, style, demographic, and etiquette and require media marketers to be creative and strategic in designing

Posted in Blog, Social Media

Engaging Your Audience (with Kittens)

It’s important for any business or organization to have a Facebook fan page (in addition to other social media profiles) to create an online community where you can engage and connect with your customers, supporters, and even other businesses and

Posted in Blog, Social Media
Blog Categories