Media Relations


Led by former NBC news producer Patricia Jones and her team of former journalists, the Paws PR media relations’ experts are head and tails above other PR companies. We are the only Pet PR agency whose publicists have worked inside the nation’s top newsrooms alongside legends like Tom Brokaw, Matt Lauer and Katie Couric.

Before launching any media campaign, we carefully assess the client’s objectives and goals to be achieved. Paws PR never makes broad, unrealistic promises and, if we feel there are better ways to reach your target audience, we’ll let you know!

We prefer to focus on a direct approach to media relations rather than the wide-net philosophy of larger firms.  This means our strategy never includes simply a “blast” pitch via press release distribution services. We know the pet reporters personally – so our communications with them are always personalized—and responded to!

In addition to the traditional media, we offer a unique program of blogger relations and outreach, including custom designed social media releases, which are designed to suit the needs of the bloggers we work with more so than the traditional press release.

We believe working with the media requires expertise garnered over many years of hands-on experience establishing relationships with newsrooms and understanding how reporters “think” in order to effectively pitch a story. When you hire a publicist, you’re entrusting the public image of your company or nonprofit. With Paws PR, you can rest assured experts are speaking publicly on your behalf!