Social Media


Admit it, you love looking at cute pet photos on social media! The good news is that you’re not alone – and, if you’re in the pet industry, you need to be on social media to reach pet lovers!

The online community of pet brands, owners, and animal advocates is a friendly and engaged network providing endless opportunities to reach your target audience, build your brand, and raise awareness of your mission.

The Paws PR team can design, create, and execute your social media strategy. We can also teach you and your team best practices for using social media and empower you with the essential knowledge you need for your organization’s sustainability and future.

Social media engagement is a two-way street – we assess your business practices and processes and design a strategy that combines efficiency with effectiveness specifically for your objectives. Our strategies help cut through the clutter of online conversation and  information.  We teach you and your team best practices for using social media to benefit your organization’s sustainability and future.

We partner with leading experts including Jenni Brand of Bastille Marketing, who has been delivering social media and digital strategy exclusively for the past 11 years. She has worked with 15 of the Fortune 1000 companies and has extensive experience with pet brands such as Taste of the Wild, Blue Buffalo, Canidae, Bright Bites, and Diamond Pet Food. Jenni was instrumental in managing online crisis communications for her clients during the melamine pet-food scare, including situations involving product recall.

Want to know more? Tweet us @PawsPR