Strategic Communications

Working to make the world a better place for animals by raising the awareness of nonprofit organizations and their missions is at the heart of Paws PR. Our team members have created a variety of campaigns including lobbying against Ringling Bros. circuses over their treatment of elephants, raising awareness of undercover investigations at factory farms for Compassion Over Killing and the Animal Legal Defense Fund and lobbying to end the New York City carriage horse industry.

Individually, we have worked in leadership roles at the nation’s top animal protection organizations but we also work hands-on caring for community cats, advocating for spay/neuter and adoption in our communities.

At Paws PR, we know that effective communication comes from intentional strategy and planning. We can work with your organization to clarify your reason for communicating and do the critical research needed to understand your audience, the context and your competition. Key questions we can help you answer include:

Who are your target audiences?

At the heart of any effective communication strategy is a keen understanding of target audiences/stakeholders. We help you hone your focus so that resources are directed to productive audience segments. From these segments we create audience personas which embody your target audience and give a fuller/richer profile of the type of person you are trying to influence. In addition, we offer a wide variety of research activities to help you better understand your target audience, particularly in terms of their motivations and hesitations around your product/service. These activities include reviews of relevant literature on consumer behavior, survey design and deployment, interviews and focus groups.

What do you need to know about the context you’ll be communicating in?

PawsPR knows that communication never happens in a vacuum. As a result, we work with clients on their contextual analysis, developing a sense of both the culture and context they will be operating in. Specifically, we can assist you with everything from performing an inventory of key cultural values that may have a positive or negative impact on your communication efforts, conducting cultural analysis for intercultural and crafting SWOT (strengths, weaknesses, threats and opportunities) analyses. In addition, we can help you better understand your competition by developing critical competitor analysis.

What practical details need to be considered?

In addition to helping clients answer broader strategic questions, PawsPR also offers planning for more practical details including budgeting, timelines and evaluation measures.

Presentational Speaking and Media Training 

In addition to thinking about what you want to say, effective influence comes from making good choices about where to say it. PawsPR works with clients to establish a good mix of tactics that will best reach their target audiences.

Consultants at PawsPR have deep experience in helping clients construct powerful presentations, whether you are working on pitch presentations, preparing for a national TV interview or honing your TedX talk. We help you organize your material, frame it persuasively and deliver it in a compelling manner.

Lobbying

The political sphere can offer an exciting opportunity to advance your objectives in meaningful ways. Our consultants have spent years developing effective strategies for influence in the political sector. Specifically, we help clients develop one-page summaries of legislation they are working on, testimonies and lobbying scripts.