Strategy


It used to be that a company or organization simply needed a well-placed story on TV or in a major newspaper to raise awareness of their brand or mission. That’s no longer the case.

In this digital age, a combination of branding, marketing, social media, video, media relations and content marketing are all necessary to the algorithm of achievement.

We begin with a strategic review of each client’s goals, objectives and budget. From there, we develop a short and long-term strategic plan that is implemented by our team of experts.

Simply need guidance on building your business? Paws PR senior staff, Patricia Jones and Elizabeth Putsche have held high ranking positions with animal protection organizations and have been working in the pet industry for over 15 years. Plus, we don’t just work in the pet industry – we are life-long consumers of the pet industry, and we all share our homes with dogs, cats, hamsters, fish, birds and even—pet chickens!