Yesterday, I met Norton and Trixie, an adorable pair of bonded beagle/hound mixes. This adorable duo is in the compassionate care of the Long Island, NY rescue group, Bobbi & the Strays. They are desperately seeking their forever home. Norton has terminal cancer but doesn’t let it get him down; his playfulness and affectionate demeanor show […]
It’s been a long winter! There’s snow on the ground outside the NYC and Baltimore offices and we’re counting the days until Spring! We’re getting ready for Global Pet Expo in Orlando next week where we’re meeting with clients and friends, and connecting with fellow members of Women in the Pet Industry Network. Hopefully, we’ll bring […]
I’m always inspired when I see people embrace their entrepreneurial spirit and make the world a better place for others and that certainly includes animals. This week, I am excited to have the opportunity to share with you one success story from Paws PR Communications Associate, Bariann Browne, who was an integral part of the […]
When you work in marketing for the pet/animal welfare industry, you expect to be involved with photos shoots and at events that feature cats, dogs and small critters. When I was the ASPCA I had the unique experience of organizing a photo op for Lulu the Pig. After her owner suffered a heart […]
As President of Paws PR, I spend my days giving business owners and non-profit managers advice on how to raise awareness of their products or missions. My focus is developing integrated campaigns using marketing, media and social media to build companies. Lately, I’ve been thinking a lot about every company and nonprofit’s most valuable asset: […]
Stackhouse and the Paws PR team wish you a very happy valentine’s day.
On Friday evening, I had the pleasure of attending the New York Pet Fashion show with Shawna Schuh, president of the Women in the Pet Industry Network (WIPIN.) The event kicked off both the start of The Westminster Kennel Club Dog Show and New York Fashion Week. Proceeds will benefit the Mayor’s Alliance for NYC’s […]
SWOTEvery good marketing campaign involves strategic planning. There are many tools and models that we use to help clients think through the effectiveness of their various campaigns in order to make informed decisions when planning. One tool we like to use is a simple analysis pattern commonly referred to as SWOT analysis. SWOT is an […]
This week, I would like to introduce you to award-winning writer, author and Certified Animal Behavior Consultant (dogs and cats) Darlene Arden. Darlene has written hundreds of articles and columns for all of the major dog and cat publications, as well as newspapers and general interest publications. She is also an experienced television producer/host, and a […]
It’s been a busy few weeks as my team and I have been working with our clients to plan integrated communications agendas for 2014. It’s important to have a plan but even more, it’s about articulating your story with compelling copy. The best laid plans for media relations, advertising, social media or fundraising can fall […]