Founded by former NBC News producer Patricia Jones, Paws PR is heads and tails above other PR agencies when it comes to Pet PR. We are the only animal-centric PR agency whose publicists have worked inside the nation’s top newsrooms alongside legends like NBC’s Tom Brokaw and led communication teams at national nonprofits including the ASPCA in New York City.

We believe that effective Pet PR requires a combination of hands-on experience with the pet industry and hands-on experience in newsrooms and understanding what reporters and editors need in order to effectively tell your company or organization's story.

A Proven Record of Pet PR Success

Our team has booked clients on national morning news programs, positioned national nonprofit executives as leaders in their field, organized successful press conferences, developed and implemented crisis communication plans, secured pro-bono advertising space, placed Op-eds and Letters to the Editor and produced effective videos and PSAs.

Paws PR never makes broad, unrealistic promises and if we feel there are better ways to reach your target audience, we’ll let you know. It all starts with a conversation where we take the time to understand each client. Here are some of the questions we'll start with:

 

  • What are your goals and objectives? (Brand Awareness? Sales? Donations? Thought Leadership?
  • How do you measure success of a media relations campaign?
  • Do you have existing press kit materials? (Corporate backgrounder or FAQ? Bios for spokespersons? Key Messaging?)
  • What assets to you have to tell your story? (Photos? Videos? Graphics?)
  • Have your Spokespersons been media trained?

 

Once we have the opportunity to assess your business needs, we will work with you to craft custom plan. Ready to get started? Let's connect!

Paws PR
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