Patricia E. Jones is Founder of Paws PR. She is a communications and marketing specialist, developing integrated solutions to brand building by integrating traditional media relations, advertising, video and social media. A former producer for NBC News, Patricia applies her journalistic acumen to creating highly successful strategic media campaigns. In 2013 and 2014, Patricia was named a Top Finalist in the Women in the Pet Industry Network Woman of the Year Awards. In 2014 she was featured by the Huffington Post as a successful woman in business. In 2015, she was named a winner of the 2015 Pet Age Women of Influence award.
Patricia’s career began in the coveted starting position of NBC Page before she eventually joined NBC Nightly News with Tom Brokaw as a production assistant. She was quickly promoted to production associate, researcher and producer. During her tenure, Patricia wrote and produced breaking news and feature stories for Tom Brokaw and NBC News correspondents and traveled extensively for the newscast.
Later, Patricia applied her journalistic background to a new career direction when she joined the international public relations agency Hill & Knowlton. There she developed and implemented strategic marketing and public relations activities for clients. Her work at Hill & Knowlton earned a prestigious CIPRA (Creativity in Public Relations Award) and a Public Relations Society of America (PRSA) Big Apple Award.
Patricia’s lifelong interest in animal welfare guided her next career move to that of Director of Media Relations at the American Society for the Prevention of Cruelty to Animals (ASPCA). She was quickly promoted to Vice President of Media Relations and Advertising. For seven years she led a 4-person team and oversaw all communications for the nation’s oldest animal welfare organization.
In 2005, Patricia launched P Jones Communications and has led successful, integrated campaigns on behalf of a variety of clients. She is also founder and president of Paws PR, a marketing company focused on raising awareness for pet product companies and animal welfare organizations. During Hurricane Katrina, Patricia’s efforts to raise awareness in the media of a nonprofit’s work to rescue animals in the aftermath of the disaster resulted in over 8 million dollars in donations to the charity.
Patricia attended New York University and earned a B.A. with a dual major in Broadcast Journalism and Politics. She is a member of the Women in the Pet Industry Network and a founding board member of the nonprofit organization, Photographers for Animals.
Jenni Brand is a Digital Strategist with Paws PR. After enjoying a successful 12+ year career as a traditional marketer, Jenni made the leap to new media/digital strategist and brand leader in 2005, upon joining New Media Strategies (NMS), the Online PR and Word-of-Mouth Marketing agency credited with pioneering the new media agency space. During her tenure there, Jenni actively participated in the emergence and growth of the social media and digital strategy revolution, directing more than 100 campaigns for multiple Fortune 500 organizations including companies in the non-profit, government, CPG, consumer retail, travel/tourism and financial sectors. A few of the companies she advised include PepsiCo, CitiGroup, Ford, Ann Taylor, Blue Buffalo, Northrup Grumman and The National Center for Missing and Exploited Children.
In 2009, Jenni launched Bastille Marketing, offering strategic advice and guidance for clients including the US Department of Health & Human Services (Flu.gov during the H1N1 crisis), Florida Association of Family Practitioners, and Bimbo Bakeries, among others.
Jenni’s latest venture is Brown Dog Buzz – an events and marketing collaboration bringing pet lovers and pet service providers together in a cooperative spirit. Two of the resulting collaborations are Canine Capers, a “fur-stival” during Winterthur Museum’s Point-to-Point Steeplechase each May and as a consultant to the Tails of Hope Foundation and its Youth Ambassador K9 Career Program (YAP™). Along with one of her chocolate Labrador Retrievers, Beau, she is an active therapy dog team for PAWS for People, contributing to the education and enrichment of incarcerated youth in Delaware.
For 25 years, she traveled the world for NBC News, both as an on-air correspondent and supervising and field producer for the network and cable operations, working directly for NBC Nightly News and the Today Show. She has written and produced for NBC News correspondents, including Brian Williams, Matt Lauer, Katie Couric, Tom Brokaw, Bryant Gumbel and Jane Pauley. Her work was nominated for several Emmy awards and in 2007, she received the prestigious Edward R Murrow Award for spot news coverage. Shauna was a senior network television news producer and worked in all phases of production, from day-to-day news to special coverage of major stories. She has a BA from Duke University and earned her Master’s degree in journalism from Columbia University Graduate School of Journalism.
Daelyn Fortney is a Publicist with Paws PR. Her professional background includes working as a writer and editor for more than 10 years. She has produced rock star content for a variety of clients from individuals to small businesses to million dollar corporations.
In 2008, Daelyn co-founded This Dish is Veg, a website offering newsworthy articles about vegetarianism and animal welfare. Daelyn received international attention when she reported a controversial key ingredient that was being used by a popular big-name coffee shop. Because of the public outcry, the company swiftly determined it was in its best interest to change the ingredient.
Daelyn and her husband, Eric, currently run Wild Magnolia Creative an agency providing clients with writing and copywriting services, including website copy, marketing emails, sales letters, product descriptions and feature articles. Daelyn lives in Greenville, South Carolina, with her family and numerous rescue cats.
Annie Lazar is a Publicist with Paws PR. She started her career at the international public relations agency Hill & Knowlton. Since then she has worked in almost every sector of communications including in-house, agency, government and as an independent consultant. Her multi-faceted experience rages from not-for profit and foundation work to corporate, public affairs, consumer, entertainment and beyond.
Annie is a quick-thinking publicist with a knack for storytelling. She has helped introduce her clients to thought leaders, media outlets and decision makers, honing messages with great precision so that they hit the target every time. She has placed clients in key media outlets including: CNN, NBC Nightly News, Wall Street Journal, USA Today, New York Times, and PEOPLE as well as in a spectrum of regional and local broadcast, print and electronic and trade outlets.
Following a stint in the toy industry, Annie joined the acclaimed PR firm of Rubenstein Associates representing clients that included the ASPCA, Food for Survival (now The Food Bank of New York), Def Jam Records, New York Cares and the American Museum of Jewish Heritage among many other notable clients.
As a media relations specialist at the American Red Cross in Greater New York she supported the organization’s efforts to provide relief during both the 2004 South Asian Tsunami and Hurricane Katrina. More recently Annie has served as the Public Affairs Director at The Mayor’s Office of Immigrant Affairs in Michael R. Bloomberg’s administration.
Annie earned a B.A. in Communications from Boston University. She lives in Long Island, NY with her family and five pet chickens.
Jennifer Lucas Townsend is a copywriter and editor with Paws PR. Jennifer honed her editing skills at Newsweek Magazine where she was in charge of the Letters department and weekly Letters column for nearly 5 years. She is also the second half of Green Fields Productions behind the “Bachelor Farmers of Ireland” calendar produced in 1999 with Paws PR President Patricia Jones. While living in London, she worked for English Heritage doing outreach for their Eltham Palace site. Most recently she is a family history blogger. Jennifer lives in Wisconsin with her family and their two rescue cats, Samantha and Winston.
Carolyn Dempsey is a Copywriter and Editor with Paws PR, bringing more than 15 years of marketing experience to the team. Her background includes print editorial and advertising copywriting, Web content and digital media for B2B and B2C publications and enterprises, newsletters, email marketing and social media. She has held positions as Editor at Wine.com, Managing Editor at Wine Business Monthly and Marketing Communications Manager at Acoustic Guitar and Strings magazines. Her neuromarketing knowledge base links social psychology with creative messaging.
Sonja Shin is a media training consultant with Paws PR and is an award-winning reporter with experience on both sides of the microphone in traditional and online media. She has reported the news in San Francisco, Seattle and St. Louis, produced for NBC Nightly News and The Today Show in NYC, and hosted a daily talk radio show in St. Louis. She has regularly appeared on local TV news as an expert guest and has been coached by Brian Williams, Matt Lauer and Alfred Geller (her former agent who also represented Al Roker and Connie Chung). Shin has a popular YouTube channel, which has had about a half million views, and a popular blog, which has had about 15,000 visitors/month. She has also designed and built websites for NASA and Stanford University. She has a BS from Northwestern University and studied science journalism at one of the world’s top science journalism programs at University of California, Santa Cruz.
Grace Logsdon is a Communications Associate with Paws PR. She is a junior at George Mason University (GMU), studying accounting and health administration. She plays rugby for the GMU women’s club team and has a wonderful black cat named Hershey at home.
Lizzie B is a rescued shelter cat with a disabled front paw. She manages all operations in the New York City office and ensures there is an ample supply of cat treats available at all times. Her photo was featured in the best selling Kim Levin book, Catitude: The Feline Guide to Being Fabulous and she was featured in the ASPCA’s annual fundraising calendar in 2001.
Jason Putsche Photography specializes in animal, corporate and event photography and offers videography and video production services. Jason has over 15 years of experience as a professional photographer. His photographs have been featured in national advertising campaigns and a myriad of publications including USA Today, The Washington Post, The Baltimore Sun and The Chicago Tribune. A true animal lover, his pet photography has been included in publications including Best Friends Magazine, Cat Fancy and Animal Wellness.
Brown Dog Design has been helping businesses evolve through strategic Graphic and Web Design for over 20 years. Possessing an uncanny ability to listen and understand clients’ needs, they execute projects with unbridled passion and creativity. Brown Dog Design specializes in Logo Design, Corporate Collateral, Advertising and Website Design.