We’re driven by an entrepreneurial spirit, a love of animals and a hands-on approach to helping our clients reach their communication goals. From developing branding campaigns, new product launches, media relations, digital media and videography we help brands tell their stories to the audience we love the most: pet lovers.
Our founder, Patricia Jones, grew up wanting to make the world a better place for animals. From a young age, she rescued cats in her New York City neighborhood. After a successful career at NBC News where she produced a number of stories about animals for NBC Nightly News with Tom Brokaw, she went on to serve as Vice President of Media Relations and Advertising at the American Society for the Prevention of Cruelty to Animals. After leaving the ASPCA, Patricia singlehandedly generated national media coverage resulting in 8 million dollars in donations to a nonprofit organization rescuing animals in the aftermath of Hurricane Katrina. From there she launched Paws PR, a company that provides marketing for pet product companies and animal welfare organizations.
She served as the Communications Director at the Animal Legal Defense Fund and oversaw the organization’s re-branding. The new web design won the People’s Voice award for Best Law Website in the 23rd annual Webby Awards.
Patricia has been recognized by Huffington Post as a leading woman in the pet industry and has been interviewed as a Pet Industry Expert by numerous media outlets including Randi Zuckerberg’s Dot Complicated Radio Show and Crain’s New York Business. She was named Pet Age Woman of Influence in 2015.
A native New Yorker, Patricia attended New York University and earned a B.A. with a dual major in Broadcast Journalism and Politics. She is an avid genealogy enthusiast and has traced her Jones roots back to the 1820s in New York City, and maintains a strong connection to her Irish roots in County Kerry, Ireland.
Tara Gardiner is based out of Los Angeles, CA, servicing clients worldwide. She serves as Managing Director, overseeing the day-to-day operations and project management of client accounts for Paws PR. She specializes in branding, sales and marketing strategies across many industries including fashion, clean energy, technology, pet industry, wellness and more. As an entrepreneur herself, her in-depth experience ranges from startup to small businesses to Fortune 500 companies.
With over 18-years of professional experience, Tara’s diverse background and expertise helps individuals and businesses in the journey of entrepreneurship. Tara provides structure, support and accountability for Paws PR’s clients. She utilizes creative approaches and unique strategies to help create desired outcomes and scale businesses.
Tara enjoys building and polishing brands through the art of storytelling and writing. As a skilled writer, she enjoys writing on a variety of topics from blog posts, press releases, case studies to website and marketing content.
Tara earned a Bachelor’s of Arts in Marketing from Michigan State University and has studied at the University of London in England, Scotland and Ireland. Powered by plants and a certified yoga teacher, she travels this beautiful earth whenever possible, hikes, and enjoys love from her four-legged canine assistant. Through her work within the pet industry, she has developed relationships in the rescue community in Southern California.
Brian Grossman started his career as an NBC Page and spent 5 years at NBC as Tour Supervisor before moving on to a rewarding career at HBO where he managed the web/creative team that supported sales and marketing efforts throughout the company.
In his role at HBO, Brian oversaw and directed the development of multisystem operations of 25 unique Business-to-Business websites and marketing emails, including compilation of site traffic, and email penetration reporting. His work at HBO earned him two CTAM Mark Awards and a Webby.
As Director of Digital Marketing and Client Services at Paws PR, Brian is responsible for leading innovative, digital-first thinking, and overall strategy development to drive excellence and process optimization in creative and communications work across all corporate and nonprofit clients. In his role, he directs client website design and strategy including ideation, development, deployment, analytics, and budget.
Brian is a native New Yorker and earned a Bachelor’s of Arts in Communications at Queens College. He’s fascinated with the history of broadcast television and has a passion for history. He is a foster parent for dogs and cats who wait for their furever families.
We work with start-ups, mid-sized companies and partner with a global powerhouse PR firm on large scale projects.
The Paws PR team has booked clients on national morning news programs, positioned executives as leaders as thought leaders, rebranded organizations, developed and implemented crisis communication plans, secured pro-bono advertising space, placed Op-eds and produced effective videos and PSAs. How can we help you?