Paws PR helps leading national pet product and service companies, small business owners and entrepreneurs grow their businesses.

For over a decade, Patricia Jones has worked side-by-side with business owners and organization leaders to develop strategic communications campaigns, create branding and message development, land media placements, improve internal communications, and foster collaborative teams.

We build comprehensive build comprehensive communications strategies to take your brand to the next level of success. Our team provides honest feedback on HOW to communicate your brand story, reach your target audience and set metrics to measure success.

Each client we work with requires different skill sets. When you hire Paws PR your team will be hand selected from Patricia’s extensive network of collaborators who are at the top of their field. With resumes that include experience at companies including Newsweek, the New York Times, HBO, Hill and Knowlton and Rubenstein Public Relations you’ll have experienced pros on your team–not interns.

We provide the following services:

Pet PR

We’re the pet PR experts and we specialize in developing marketing communications campaigns for animal shelters and rescues. We have a proven record of success. Our team has booked clients on national morning shows, positioned national nonprofit founders as leaders in their field, organized successful press conferences, developed and implemented crisis communication plans, secured pro-bono advertising space and produced effective videos and PSAs for animal organizations.

    • Press conferences, product launches, media campaigns and execution of social and digital media campaigns
    • Promotional videos, B-roll packages and Public Service Announcements (PSAs)

Internal Communications

Paws PR can help you in setting priorities, establishing company protocols, policies and best practices in areas including internal communication, employee training in media relations management, online reputation management.

Communications Audits

Let us optimize your communications. We will review all of your marketing plans (media, social media, digital media and e-communications) and zero in on how to streamline and improve your action plans. We will give you a customized recommendation and step-by-step guide on how to implement our ideas.

A comprehensive communications audit will reveal the strengths and weaknesses of your existing marketing efforts including social media, digital and traditional media relations.

Digital Media

Looking for an outside perspective to bring new interest and competitive edge to your accounts? That’s what we do! The Paws PR team specializes in social media audits. Our social media experts will teach you and your team best practices for using social media, and empower you with the essential knowledge you need for your organization’s sustainability and future.

Branding and Message Development

Developing strong and consistent branding elements solidifies customer loyalty and secures your credibility and position in the marketplace. Our experts can help with all key messaging to create a consistent brand across all your communication channels – website, packaging, advertising, digital media and collateral material. We work one-on-one with clients to help them better understand and articulate their identity and their objectives. This work can involve everything from long-term strategic plan development, to crafting communication campaigns with measurable outcomes.

Coaching and Best Practices

We offer one-on-one mentoring and training of best practices in publicity and media relations management.

Paws PR works with each client to develop a unique proposal based on their needs. Each project fee is based on the scope of work required to reach the client’s goals.

How can we help you?