Seasonal/themed co-op pet focused segments on Daytime or Bloom lifestyle shows (filmed in Tampa, syndicated in 79 markets across the country) with an estimated audience reach of over a million viewers.
A tail-waggingly cost-effective opportunity to showcase your pet brand alongside a select group of non-competing pet products in an editorial-style segment built around a timely, seasonal pet trend. Unlike earned media, coverage in a co-op segment is guaranteed—an increasingly valuable opportunity as local TV shows feature fewer unpaid product spots. The participating brands pay a portion of the total production and airtime cost.
The segment is hosted by our on-air host, Kelly Diedring Harris who introduces and integrates each brand naturally within a larger story (e.g., “Best Holiday Gifts for Pet Lovers”). Kelly is a seasoned television personality with a wild career—literally! Her on-air experience spans everything from direct response TV and live home shopping on HSN and QVC to local and national news segments to environmental edutainment, where she’s wrestled alligators and romped with tigers on Animal Planet!
Have a full product line or need a little more airtime? Let us create a custom 4-minute segment dedicated exclusively to your pet brand – no leash required!
For full-branded segments, includes brand story/script development with a newsworthy focus
Kelly Diedring Harris is a television personality with a wild career—literally! Her on-air experience spans everything from direct response TV and live home shopping on HSN and QVC to local and national news segments to environmental edutainment, where she’s wrestled alligators and romped with tigers on Animal Planet.
Kelly’s lifelong passion for pets shines through in everything she does. As an accomplished spokesperson with a natural ability to connect with her audience, she brings warmth, wit, and wisdom to every segment, it’s like getting expert pet advice from your best furry friend.
Based in Tampa, Kelly shares her home with six goats, two rescue mutts, and a couple of human kids who are only slightly easier to train! She’s thrilled to help pet brands unleash their potential to become head of the pack!