How Pet Brands Can Leverage UGC Platforms Like Pawjourr for Low-Lift, Cost-Effective Campaigns
In the pet industry, trust and authenticity are critical to building strong connections with consumers. Pet parents want to see real experiences with products and services before making a purchase, which is why user-generated content (UGC) has become such an indispensable tool for pet brands. Platforms like Pawjourr make creating and curating UGC both cost-effective […]
Read More
Internship Opportunity
Paws PR is seeking an intern to lead the US media campaign to help raise awareness of World Animal Day (October 4, 2019) in coordination with the UK-based Naturewatch Foundation. World Animal Day was created to raise the status of animals and has over 90 active Ambassadors working around the world and this year, Paws […]
Read More
Pet PR Tips: How to Create and Maintain a Media List
Every day the Paws PR team works with pet product companies and animal protection groups on PR campaigns. We often work one-on-one with communications teams in-house to teach them how to launch effective media campaigns. At the core of every media campaign is a solid media list. Here are our top tips for creating and […]
Read More
Nonprofits We Love: The EQUUS Foundation
I am often asked by animal lovers for advice on which nonprofit organizations to support. If you’re an equine advocate – listen up, I have a group you should know. The EQUUS Foundation is the only national charity in the United States completely dedicated to ensuring the welfare of America's horses, and fostering the horse-human […]
Read More
Case Study: @feralbecky
Paws PR represented Alley Cat Allies, a national nonprofit that advocates for cats, from 2007 - 2014. One of our objectives was to position the organization’s founder and President, Becky Robinson, as a leader in the feral cat movement. We achieved this objective using a combination of proactive media relations, marketing campaigns, and social media. […]
Read More
Case Study: Noah's Wish
In August 2005, Patricia Jones watched TV coverage of Hurricane Katrina gathering strength and heading directly towards the Gulf Coast. Knowing the suffering of animals would be unbearable, she tracked down the former Director of United Animal Nations, a nonprofit that rescued animals in disasters whom Patricia had profiled for NBC News a year earlier. […]
Read More
Case Study: Photographers for Animals
Paws PR launched a communications campaign for Photographers for Animals, a nonprofit that uses photography and film to bring attention to animal protection issues. Social media accounts were established on Facebook, Twitter and Instagram and we built an engaged and interactive audience of almost 4,000 fans combined in less than 5 months. We strategically placed […]
Read More
Case Study: Sweet Pea Kitchens
Sweet Pea Kitchens, a purveyor of homemade dog and cat treats, retained Paws PR to rebrand the company beginning with a new company logo. The rebranding captured the essence of Sweet Pea Kitchens: homemade baked goods crafted the old fashioned way, with real food ingredients that are both recognizable and pronounceable. In more traditional kitchens […]
Read More
Case Study: Nourrie Cuisine
Vegan Chef and Brand Marketer, Elena Johnson, retained Paws PR to help brand her company Nourrie Cuisine. With a focus on whole foods and clean living, we worked with Ms. Johnson to establish a fresh color palette, logo, tagline and business card design.
Read More
Vote for For All Animals and Help Us Help Shelter Pets!
Want to help make the world a better place for animals? Take a minute to watch this video from our friends at For All Animals: Paws PR has partnered with For All Animals to create campaigns that raise awareness for adoptable animals and raise the profile of shelters and animal rescue groups. The Picture […]
Read More