Paws PR is thrilled to be promoting the launch of the Paris Hilton Pet Grooming line alongside Kira Labs. Paris Hilton—a longtime dog lover and entrepreneur—has launched a luxurious, vet-recommended grooming collection designed to pamper pets and help them look and feel their most iconic. We kicked off coverage with an embargoed exclusive in PEOPLE which announced the line’s arrival and featured Paris’s statement on creating “natural ingredients and signature scents.” Additional coverage followed in industry and lifestyle outlets, including She Knows, HAPPI and Parade Pets underscoring strong interest from both consumer and trade media.
The Paris Hilton Pet Grooming line features ~20 SKUs—including shampoos, no-rinse shampoos, odor control sprays, a silken serum, paw repair cream, and more—all vegan, paraben-free, and sulfate-free, developed and manufactured with Kira Labs in the USA. Scents include Lavender, Cucumber Melon, Apple Blossom, Bergamot, and Sweet Pea & Vanilla, plus a fragrance-free option, with most items priced $15.95–$17.95. The collection launched on Amazon and Chewy, with ongoing retail expansion. Safe, clean, and luxurious for your furry friend—exactly as Paris intended.