The Original PR Agency
Now a Strategic Growth Partner
For nearly two decades, Paws PR has helped shape the pet industry’s most visible brands and organizations. Today, founder Patricia Jones and her senior team of pet industry and consumer product experts advise organizations on communications strategy, brand positioning, and visibility that drives long-term growth.
Strategic advisory for pet brands, veterinary organizations, and animal welfare groups.
Paws PR works with founders, executives, and leadership teams across the pet industry who want to elevate their brand, strengthen credibility, and accelerate growth.
Who We Work With
Our Clients Include
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Emerging and established pet brands seeking strategic guidance on positioning, communications, and market visibility.
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Veterinary hospitals, and veterinary technology companies building trusted brands in a rapidly evolving industry.
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Shelters, rescue groups, and mission-driven organizations seeking to increase visibility, strengthen donor engagement, and expand impact.
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Executives and entrepreneurs who want to elevate their voice, establish thought leadership, and strengthen their industry presence.
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Clarifying how organizations communicate their mission, value, and differentiation in the marketplace.
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Developing integrated strategies that combine earned and paid media, partnerships, and digital visibility.
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Helping founders and leadership teams establish authority and thought leadership within the pet industry.
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Advising organizations on communications strategies that support new product launches, market expansion, and brand growth.
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Developing strategic partnerships between pet brands and animal welfare organizations to create meaningful impact and brand alignment.
The media and marketing landscape has changed dramatically. Newsrooms are smaller, digital platforms dominate attention, and brands must work harder than ever to earn trust and visibility.
Paws PR helps organizations navigate this evolving landscape by focusing on strategy first — ensuring communications efforts are aligned with business goals and designed to support long-term growth.
Clients turn to Paws PR for experienced, senior-level guidance that blends industry expertise, media insight, and strategic thinking.
Why Paws PR
Paws Pr Founder
Patricia Jones
Founder & Strategic Advisor
Patricia’s lifelong commitment to animal welfare began as a child rescuing cats in her New York City backyard. That early passion evolved into a career dedicated to helping animal-focused organizations grow with clarity, credibility, and purpose.
Patricia began her career as a producer for NBC Nightly News, where she developed a deep understanding of national media, storytelling, and public perception. She later served as Vice President of the ASPCA, bringing strategic communications leadership to one of the country’s most recognized animal protection organizations.
In addition to her nonprofit leadership, Patricia has held senior agency roles, including serving as Senior Vice President of Earned Media at an Omnicom public relations firm. There, she led award-winning campaigns for iconic global brands, guiding large-scale visibility strategies at the highest level.
Patricia founded Paws PR to support organizations navigating growth, visibility, and change within the pet and animal welfare landscape. During the Hurricane Katrina animal rescue crisis, she led national communications efforts that generated global media attention and helped raise more than $8 million for nonprofit partners.
She later served as Remote Communications Director for the Animal Legal Defense Fund where she built and led a six-person team, implemented a comprehensive communications strategy, and oversaw a website redesign that earned a Webby Award. Under her leadership, the organization strengthened its position as a national authority in animal law and advocacy.
She is a contributor to Pet Age, the leading trade publication serving the pet retail market.
A recognized leader in the pet industry, Patricia has been featured as a Top Woman in Business by the Huffington Post, a Pet Age Woman of the Year and honored as a Woman of Influence recognized for her contributions to the animal protection community.