STRATEGIC COMMUNICATIONS FOR PET BRANDS
An Embedded Partner for Brands That Want Results
What We Do
We help pet businesses make smarter decisions, clarify their positioning, and turn visibility into measurable growth.
While we’re known as a leading pet PR agency, our work goes far beyond media relations. We operate as an embedded extension of your team, bringing senior-level strategy and hands-on execution to every engagement.
A Partner with Experience
We work with pet CPG, supplement, and veterinary brands that need more than press coverage—they need communications that drive real business outcomes.
Our strategic communications work includes:
Senior-level business and brand strategy to support growth and go-to-market decisions
Clear, compelling messaging that resonates with pet parents, retailers, veterinarians, and media
Visibility strategies designed to support sales, credibility, and long-term brand equity
Thought leadership and custom content that positions your brand as a category leader
About Earned Media
We built our reputation by driving top tier media coverage for leading brands and nonprofits.
The media landscape has changed. And we’ve evolved with it.
In 2026, earned media opportunities are limited. Newsrooms are smaller, editorial budgets are tighter, and coverage is increasingly reserved for brands with top-tier celebrity involvement or truly category-defining products.
Earned media alone is rarely enough to move the needle.
Anyone promising meaningful growth through earned media only is offering an outdated version of PR.
That’s why we take a transparent, strategic approach. If we believe your brand has a real opportunity to earn coverage, we’ll pursue it aggressively. If we don’t, we’ll tell you — and recommend a paid media and amplification plan that ensures your brand still gets seen.
Guaranteed TV Coverage
This often includes guaranteed broadcast and digital visibility through PawsPR.TV, our owned media platform designed specifically for pet brands that need reach, credibility, and consistency when earned media is limited