Media Training

Illustration of a loudspeaker — Paws PR media communications and public outreach training

The media landscape has changed.

  1. Earned opportunities are more competitive

  2. Interviews are faster

  3. Messaging must be sharper than ever

Illustration of a microphone — Paws PR on-air media interview preparation and coaching

At the same time, the right interview can:

  1. Build instant credibility

  2. Drive awareness and demand

  3. Position you as a leader in your category

  4. Earn you repeat coverage

Media training is no longer optional.
It is essential.

At Paws PR, we prepare you for that moment.

Our media training is designed to ensure that when opportunities arise, whether it’s national press, local TV, or a high-profile interview, you show up clear, confident, and in control of your message.

This is not basic coaching.
This is strategic media training built for brands and experts that want to lead.

Trained by Experts Who Know Both Sides of Media

Kelly Diedring Harris

Kelly is Vice President of PR and Product Storytelling at Paws PR and host and co-founder of Paws PR TV.

Kelly brings nearly two decades of live, on-camera national television sales experience, including roles with Home Shopping Network and QVC, along with hosting infomercials and a range of local and national television projects. Combined with more than 15 years in the pet PR space, she has a deep understanding of what makes brands unique, and how to tell their stories in a way that drives meaningful engagement.

Together, Patricia and Kelly are a dynamic duo, blending real-world pet industry expertise with a rare combination of pet PR, behind-the-scenes TV production, and seasoned on-camera talent.

Kelly Diedring Harris with dog — Paws PR on-camera media trainer and pet industry TV host

Patricia Jones

Founder of Paws PR and co-founder of Paws PR TV.

Patricia is a former producer for NBC Nightly News and understands exactly how media works behind the scenes. She knows what editors are looking for, what the perfect soundbite is and what drives coverage. Patricia has prepared top pet and veterinary brand spokespersons, corporate CEOs, celebrities and small business owners on how to flawlessly deliver key messages in interviews.

What Makes Paws PR Media Training Different

Most media training teaches you what to say.

We teach you:

  • What actually gets used

  • What builds credibility

  • What moves your brand forward

Because in today’s landscape, visibility alone is not enough.
You need precision, control, and authority.

Our Approach

Inspired by the same storytelling approach behind PawsPR.TV, our training focuses on:

  • Clear, compelling messaging that fits how media actually works

  • Natural delivery that feels authentic, not scripted

  • Strategic positioning so every interview supports your business goals

We don’t train you to perform.
We train you to communicate the right stories, passionately. 

Core Training Programs

Illustration of briefcase — Paws PR executive media training for pet brand founders and

Executive Media Training

A deep, customized session for founders, executives, veterinarians, and spokespersons.

You will learn:

  • How to deliver strong, relevant, usable soundbites

  • How to handle tough or unexpected questions

  • How to bridge and control the conversation

  • How to align every interview with your brand strategy

Illustration of video camera — Paws PR on-camera coaching for pet brand spokespersons

On-Camera Coaching

Led by Kelly, focused on presence, passion and performance.

Includes:

  • Body language and confidence

  • Tone, pacing, and clarity

  • How to stay composed under pressure

  • How to connect with audiences instantly

Illustration of a shield — Paws PR crisis media training and brand reputation management

Crisis & High-Stakes Media Training

For moments when the pressure is highest.

We prepare you to:

  • Respond with clarity and control

  • Avoid common missteps

  • Protect your brand’s reputation

  • Maintain trust with media and stakeholders

Illustration of a clipboard — Paws PR pre-interview preparation and media coaching services

Pre-Interview Preparation

For clients with upcoming media opportunities.

Includes:

  • Customized talking points

  • Anticipated questions

  • Live practice and refinement

TV reporter interviewing a business executive — Paws PR broadcast media training for pet brand leaders

Who This Is For

  • Pet brands preparing for national visibility

  • Veterinary organizations and DVM’s

  • Animal welfare nonprofits and animal shelters 

  • Founders stepping into a more public role

  • Any organization that wants to communicate with authority

After working with us, you will:

  • Speak with clarity and confidence

  • Deliver messages that get used in coverage

  • Represent your brand at a higher level

  • Turn every media opportunity into a strategic advantage

Ready to prepare for media?

Whether you are preparing for your first interview or stepping into a larger spotlight, we will ensure you are ready.

CONTACT US TO LEARN MORE