Media Training From Both Sides of the Camera
Former NBC News Producer + Experienced National Television Host
Great media interviews are built through careful preparation and delivered with clarity and confidence.
Paws PR media training gives executives, founders, veterinarians and spokespeople something most media training programs cannot: coaching from professionals who have worked on both sides of the camera.
Former NBC News producer Patricia Jones knows how journalists think, how questions are developed and which moments become headlines.
Veteran television host Kelly Diedring Harris knows what it feels like when the camera is on, the questions are coming and there is no opportunity for a second take.
Together, they prepare you to communicate clearly, confidently and naturally across television, print, radio, podcasts and digital media.
Kelly Diedring Harris
Kelly is Vice President of PR and Product Storytelling at Paws PR and host and co-founder of Paws PR TV.
Kelly brings nearly two decades of live, on-camera national television sales experience, including roles with Home Shopping Network and QVC, along with hosting infomercials and a range of local and national television projects. Combined with more than 15 years in the pet PR space, she has a deep understanding of what makes brands unique, and how to tell their stories in a way that drives meaningful engagement.
Together, Patricia and Kelly are a dynamic duo, blending real-world pet industry expertise with a rare combination of pet PR, behind-the-scenes TV production, and seasoned on-camera talent.
The Perfect Media Training Duo
Patricia knows what is happening behind the scenes. Kelly knows what happens when the camera turns on.
Patricia thinks like the producer: What is the real story? Which questions need to be asked? What answer will become the headline? Where could an interview go wrong?
Kelly thinks like the host: Keep it natural. Keep it engaging. Connect with the audience. Answer the question and keep the conversation moving.
Together, they bring strategy, performance and real-world media experience to media training—giving you two experienced perspectives on how to prepare, connect with an audience and handle the unexpected.
Patricia Jones
Founder of Paws PR and co-founder of Paws PR TV.
Patricia is a former producer for NBC Nightly News and understands exactly how media works behind the scenes. She knows what editors are looking for, what the perfect soundbite is and what drives coverage. Patricia has prepared top pet and veterinary brand spokespersons, corporate CEOs, celebrities and small business owners on how to flawlessly deliver key messages in interviews.
What Makes Paws PR Media Training Different
Most media training teaches you what to say.
We teach you:
What actually gets used
What builds credibility
What moves your brand forward
Because in today’s landscape, visibility alone is not enough.
You need precision, control, and authority.
Our Approach
Inspired by the same storytelling approach behind PawsPR.TV, our training focuses on:
Clear, compelling messaging that fits how media actually works
Natural delivery that feels authentic, not scripted
Strategic positioning so every interview supports your business goals
We don’t train you to perform.
We train you to communicate the right stories, passionately.
Core Training Programs
Executive Media Training
A deep, customized session for founders, executives, veterinarians, and spokespersons.
You will learn:
How to deliver strong, relevant, usable soundbites
How to handle tough or unexpected questions
How to bridge and control the conversation
How to align every interview with your brand strategy
On-Camera Coaching
Led by Kelly, focused on presence, passion and performance.
Includes:
Body language and confidence
Tone, pacing, and clarity
How to stay composed under pressure
How to connect with audiences instantly
Crisis & High-Stakes Media Training
For moments when the pressure is highest.
We prepare you to:
Respond with clarity and control
Avoid common missteps
Protect your brand’s reputation
Maintain trust with media and stakeholders
Pre-Interview Preparation
For clients with upcoming media opportunities.
Includes:
Customized talking points
Anticipated questions
Live practice and refinement
Who This Is For
Pet brands preparing for national visibility
Veterinary organizations and DVM’s
Animal welfare nonprofits and animal shelters
Founders stepping into a more public role
Any organization that wants to communicate with authority
After working with us, you will:
Speak with clarity and confidence
Deliver messages that get used in coverage
Represent your brand at a higher level
Turn every media opportunity into a strategic advantage
Ready to prepare for media?
Whether you are preparing for your first interview or stepping into a larger spotlight, we will ensure you are ready.