Whenever I work with a pet brand, I ask the following questions: Do you have a charitable component to your business? How are you making a difference in your community or in the lives of animals or shelter pets?

I believe it's vital for any business to show their consumers that they're a brand that gives back and cares about animals. You have to demonstrate your commitment to making the world a better place for animals if you want to connect with pet parents.

Paws PR, a leading communications agency specializing in the pet industry, has announced the appointment of Kelly Diedring Harris as Vice President of Public Relations and Pet Brand Storytelling. 

In the pet industry, trust and authenticity are critical to building strong connections with consumers. Pet parents want to see real experiences with products and services before making a purchase, which is why user-generated content (UGC) has become such an indispensable tool for pet brands. Platforms like Pawjourr make creating and curating UGC both cost-effective and low-effort, offering pet brands a powerful way to expand their reach and credibility. Here's how utilizing UGC platforms like Pawjourr can revolutionize your PR and marketing strategy.

A successful pitch is equal parts strategy, timing, and personalization. Reporters and editors are busier than ever, juggling multiple stories across digital, print, and broadcast platforms. As a publicist, your job is to make their work easier—by sending concise, compelling, and timely pitches that clearly connect to their audience.

In today's digital age, pet influencers have become a powerful force in the marketing world. Their ability to engage with a loyal audience of pet lovers can significantly boost brand visibility and drive sales. If you're looking to leverage the influence of these furry stars, here's a comprehensive guide to help you navigate the world of pet influencer marketing.

If you’re an equine advocate – listen up, I have a group you should know. The EQUUS Foundation is the only national charity in the United States completely dedicated to ensuring the welfare of America's horses, and fostering the horse-human bond.

Paws PR launched a communications campaign for Photographers for Animals, a nonprofit that uses photography and film to bring attention to animal protection issues.

Sunday, October 16 is National Feral Cat Day and the Paws PR team is helping raise awareness of an important project that will help save millions of cats’ lives. Nonprofit organization For All Animals has launched a Kickstarter campaign to fund its documentary Baltimore Cats. The film will explore the city’s nearly 10-year-old Trap-Neuter-Return (TNR) program that now serves as a successful national model.

Paws PR will be collaborating with Aja Badame and Jack Dixon, the founders of Meow Quarterly (MQ). Here at Paws PR, we are huge fans of MQ – an online magazine that features the scoop on famous felines. I am delighted to work with MQ to help find the Internet’s next cat sensation.

When deciding to adopt an animal, it is often tempting to choose a young kitten or puppy because, frankly, they look so cute waddling around clumsily with feet too big for their bodies. Older pets, who stride with confidence in their fully-developed bodies, are often overlooked and brushed aside. However, there are many reasons why adopting an animal up there in years is a smart and superior choice.

Paws PR founder Patricia Jones reflects on Ringling Bros. decision to phase out elephant acts, and the years of advocacy that made this victory possible.

When the Paws PR team works with a company or nonprofit to develop a new business plan or launch a strategic communications plan, one tactic that is almost always included is the blog. A blog is not only a great way to effectively communicate your company’s mission or product/services, it’s a necessary tool to keep your website’s SEO (Search Engine Optimization) at the top of the Google rankings. Here is our insight into how to write an impactful blog.

When the Paws PR team devises long-term proactive communications plans on behalf of clients, one tactic we often include is the submission of carefully crafted Letters to the Editor. 

Paws PR puppy relations manager Shea shares essential summer safety tips for pets, from hot cars and heat stroke to sunscreen, hydration, and beach hazards.

Paws PR Founder and President Patricia Jones has been nominated for the second consecutive year as a finalist in the Pet Industry Woman of the Year Award competition in the category of “Advocate.”

Paws PR intern Courtney Tolbert shares her generation's media habits and buying behaviors, with social media tips brands need to reach the young adult market.

Meet Norton and Trixie, two bonded beagle mixes in need of a forever home. Help this sweet senior pair find the love they deserve by sharing their story.