WIPIN: Women in the Pet Industry Network
Earlier this year, I joined the Women in the Pet Industry Network (WIPIN), a worldwide membership of women who are leaders in the pet industry. The membership roster includes a wide range of women in professions ranging from groomers, pet product manufacturers, artists and writers. Excited to make connections with other successful entrepreneurs, I signed up. […]
Read MoreMore Bang for Your Buck – Advertising Vs. Public Relations
A comprehensive marketing plan should have both advertising and PR—as well as social media, customer communications, and more. But when your dollars are limited, you want to make sure that you are getting the most for your money. Good PR efforts can get you air time and print space that you could never afford. Because […]
Read MoreWhat Am I Looking At? The Importance of Visuals in PR
Whenever you are inviting press to an event, it’s important to tell reporters what they are going to see. Television and print are both very visually driven, but so are other media. In this digital age, every outlet has an online component, so even radio appreciates a good image to go with a story! News […]
Read MorePrepping for an Interview: 9 Tips to Help You Prepare like a Professional
Have you ever watched someone being interviewed on TV and wondered how that person remains so poised, cheerful, and communicates so well? Have you ever watched an interview where the person was obviously unprepared, and you couldn’t help but cringe? Just because you have a great story that you want to share with the public […]
Read MoreBeat the Heat: Pet Summer Safety!
The 4th of July is upon us! Let the cookouts, celebrations, and fireworks commence! In your celebrations, however, don’t forget to look out for the safety of our furry friends! Never use fireworks around pets! Fireworks contain harmful, toxic substances that we definitely don’t want our animals to ingest. The days following the 4th are […]
Read MoreAdvertising: Never Pay Full Price!
Fact: every ad campaign has a budget. While it can be daunting and stressful to try and decide the best way to spend your limited advertising dollars, there are some tips and tricks of the industry that can help you get great deals for the money you spend. Here are a few tips that we […]
Read MoreChristmas in June: How to Pitch Long and Short Lead Media
Summer officially kicks off on Friday, but here at Paws PR, we’ve been spending a lot of time talking about November and December. Why? Because our clients want to see their products featured in holiday gift guides in newspapers, magazines, and online. We understand that if we want our clients’ products to be featured, the time […]
Read MoreHow to Gain (and Keep) Social Media Followers
It’s no secret that large and small businesses from a variety of industries are now finding success through Social Media marketing strategies. Now, when every business out there seems to be fighting for the attention of a limited pool of followers, the question of how to gain and keep followers becomes extremely important. The best […]
Read MorePin It! How to Make Your Website Accessible to Pinterest Users
When it comes to social media marketing, every platform has its own tiny quirks that set apart one from another. Each has its own language, style, demographic, and etiquette and require media marketers to be creative and strategic in designing unique, yet unified, social media campaigns across their various social media networks. Pinterest is a […]
Read MoreGoogle Analytics: Make Your Website Work for You
For every business and organization, it’s important to analyze your website. What are people reading? Where are people clicking? How are people finding your website? The answers to all of these questions can help you increase your engagement rate and track effectiveness of campaigns. Why should you use Google Analytics? First of all, Google analytics […]
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