Blog Archives

How to Write an Impactful Blog Post: Tips From a Pro

When the Paws PR team works with a company or nonprofit to develop a new business plan or launch a strategic communications plan, one tactic that is almost always included is the blog. A blog is not only a great

Posted in Blog, Copywriting, Expert Advice, Guest Blogger, Marketing

Letters to the Editor: The Inside Scoop From A Former Newsweek Letters Editor

When the Paws PR team devises long-term proactive communications plans on behalf of clients, one tactic we often include is the submission of carefully crafted Letters to the Editor.  By responding to an article in a newspaper or magazine, you can position

Posted in Blog, Expert Advice, Expert Q&As, Guest Blogger, Media Campaigns

Pet PR and Puppy Relations Manager Shea Provides Summer Safety Tips for Pets

From the desk of Shea, Pet PR and Puppy Relations Manager… There are still plenty of lazy summer days left to enjoy, but maybe it is time to review some of the BIG summer safety tips for your four-legged companions.

Posted in Blog, Guest Blogger, Pet Safety, PuppyRelations

Grumpy Cat, Our Favorite Marketing Sensation and Sourpuss is Coming to NYC!

Grumpy Cat is coming to New York City this week and New Yorkers will have the chance to have their photo taken with the world’s most recognized sourpuss and buy a copy of her latest book. We asked Sarah Binney,

Posted in Blog, Branding, Celebrity, Guest Blogger, Marketing

Top Tips for Writing Compelling Copy

It’s been a busy few weeks as my team and I have been working with our clients to plan integrated communications agendas for 2014. It’s important to have a plan but even more, it’s about articulating your story with compelling

Posted in Blog, Copywriting, Expert Advice, Guest Blogger

Compassionate Thanksgiving

By Elena Johnson In honor of Thanksgiving this year, I spent my Saturday at a farmed animal sanctuary in Maryland. One of my favorite places on Earth, this sanctuary takes in animals rescued from factory farms and slaughterhouses and provides

Posted in Advocacy, Blog, Guest Blogger, Holidays
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