Why Doing Good Is Good For Pet Brands.
Every year in the United States, nearly one million homeless pets face euthanasia. These heartbreaking statistics stem primarily from overcrowded shelters that simply run out of space. One of the clients I work with is Pilots To The Rescue, an amazing nonprofit offering hope by providing a vital transportation network between rescue organizations and adoption […]
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Unleash Your Pet's Inner Icon with Paris Hilton's New Pet Grooming Line
Paws PR is thrilled to be promoting the launch of the Paris Hilton Pet Grooming line alongside Kira Labs. Paris Hilton—a longtime dog lover and entrepreneur—has launched a luxurious, vet-recommended grooming collection designed to pamper pets and help them look and feel their most iconic. We kicked off coverage with an embargoed exclusive in PEOPLE […]
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Flying To Save Animals: Introducing Our Amazing Client, Pilots To The Rescue
We're thrilled to announce a new partnership with an amazing NYC-based nonprofit organization, Pilots To The Rescue! The mission of Pilots To The Rescue is to prevent at-risk animals from being euthanized by transporting them via air and ground transportation to give them the best chance at adoption. Volunteer pilots fly animals from critical situations […]
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Join the Paws PR Team!
Paws PR partners with leading pet-centric brands and animal welfare organizations to tell meaningful stories and drive results. As the original pet PR agency, we’ve earned national coverage in outlets like TODAY.com, PEOPLE, Parade, E! News, and CNBC.com while helping our clients make a real impact. We’re gearing up for a busy 2026 and are […]
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How Pet Brands Can Leverage UGC Platforms Like Pawjourr for Low-Lift, Cost-Effective Campaigns
In the pet industry, trust and authenticity are critical to building strong connections with consumers. Pet parents want to see real experiences with products and services before making a purchase, which is why user-generated content (UGC) has become such an indispensable tool for pet brands. Platforms like Pawjourr make creating and curating UGC both cost-effective […]
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How To Successfully Pitch The Media in 2025
PR Tips for pet product brands and animal nonprofits A successful pitch is equal parts strategy, timing, and personalization. Reporters and editors are busier than ever, juggling multiple stories across digital, print, and broadcast platforms. As a publicist, your job is to make their work easier—by sending concise, compelling, and timely pitches that clearly connect […]
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How to Work with Pet Influencers: A Guide to Paw-sitive Partnerships
In today's digital age, pet influencers have become a powerful force in the marketing world. Their ability to engage with a loyal audience of pet lovers can significantly boost brand visibility and drive sales. If you're looking to leverage the influence of these furry stars, here's a comprehensive guide to help you navigate the world […]
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Why a Strong Media List Is the Core of Every Successful Pet PR Campaign
At Paws PR, we work every day with pet product companies and animal protection organizations to design and execute successful pet product media campaigns. A consistent theme runs through all of them: at the core of every strong campaign is a well-researched, regularly updated media list. Without it, even the best pitch won’t land in […]
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Nonprofits We Love: The EQUUS Foundation
I am often asked by animal lovers for advice on which nonprofit organizations to support. If you’re an equine advocate – listen up, I have a group you should know. The EQUUS Foundation is the only national charity in the United States completely dedicated to ensuring the welfare of America's horses, and fostering the horse-human […]
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Social Media Strategy for Nonprofits
How Paws PR Elevated Alley Cat Allies As the original pet PR agency, Paws PR specializes in helping pet product companies and animal protection organizations build visibility through smart, strategic communications. One example is our work with Alley Cat Allies, a leading national nonprofit advocating for cats. Our goal was to position the organization’s founder […]
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