In today's digital age, pet influencers have become a powerful force in the marketing world. Their ability to engage with a loyal audience of pet lovers can significantly boost brand visibility and drive sales. If you're looking to leverage the influence of these furry stars, here's a comprehensive guide to help you navigate the world of pet influencer marketing.

If you’re an equine advocate – listen up, I have a group you should know. The EQUUS Foundation is the only national charity in the United States completely dedicated to ensuring the welfare of America's horses, and fostering the horse-human bond.

Sunday, October 16 is National Feral Cat Day and the Paws PR team is helping raise awareness of an important project that will help save millions of cats’ lives. Nonprofit organization For All Animals has launched a Kickstarter campaign to fund its documentary Baltimore Cats. The film will explore the city’s nearly 10-year-old Trap-Neuter-Return (TNR) program that now serves as a successful national model.

Paws PR will be collaborating with Aja Badame and Jack Dixon, the founders of Meow Quarterly (MQ). Here at Paws PR, we are huge fans of MQ – an online magazine that features the scoop on famous felines. I am delighted to work with MQ to help find the Internet’s next cat sensation.

When deciding to adopt an animal, it is often tempting to choose a young kitten or puppy because, frankly, they look so cute waddling around clumsily with feet too big for their bodies. Older pets, who stride with confidence in their fully-developed bodies, are often overlooked and brushed aside. However, there are many reasons why adopting an animal up there in years is a smart and superior choice.

Paws PR founder Patricia Jones reflects on Ringling Bros. decision to phase out elephant acts, and the years of advocacy that made this victory possible.

When the Paws PR team works with a company or nonprofit to develop a new business plan or launch a strategic communications plan, one tactic that is almost always included is the blog. A blog is not only a great way to effectively communicate your company’s mission or product/services, it’s a necessary tool to keep your website’s SEO (Search Engine Optimization) at the top of the Google rankings. Here is our insight into how to write an impactful blog.

When the Paws PR team devises long-term proactive communications plans on behalf of clients, one tactic we often include is the submission of carefully crafted Letters to the Editor. 

Paws PR puppy relations manager Shea shares essential summer safety tips for pets, from hot cars and heat stroke to sunscreen, hydration, and beach hazards.

Paws PR Founder and President Patricia Jones has been nominated for the second consecutive year as a finalist in the Pet Industry Woman of the Year Award competition in the category of “Advocate.”

Paws PR intern Courtney Tolbert shares her generation's media habits and buying behaviors, with social media tips brands need to reach the young adult market.

Meet Norton and Trixie, two bonded beagle mixes in need of a forever home. Help this sweet senior pair find the love they deserve by sharing their story.

Paws PR founder Patricia shares why treating employees with respect, flexibility, and mentorship isn't just good culture. It's smart business strategy.

Discover how HARO helps animal welfare organizations land media coverage by responding to reporter requests — a free, reactive PR tool worth adding to your strategy.

Sharon Seltzer of Heaven Can Wait Animal Society shares how grassroots outreach, storytelling, and social media helped transform animal welfare in Nevada.

How a special needs kitten named Professor Wigglesworth found his forever home in just weeks, thanks to a strategic social media campaign and the power of community.