Paws PR, a leading communications agency specializing in the pet industry, has announced the appointment of Kelly Diedring Harris as Vice President of Public Relations and Pet Brand Storytelling. 

In the pet industry, trust and authenticity are critical to building strong connections with consumers. Pet parents want to see real experiences with products and services before making a purchase, which is why user-generated content (UGC) has become such an indispensable tool for pet brands. Platforms like Pawjourr make creating and curating UGC both cost-effective and low-effort, offering pet brands a powerful way to expand their reach and credibility. Here's how utilizing UGC platforms like Pawjourr can revolutionize your PR and marketing strategy.

A successful pitch is equal parts strategy, timing, and personalization. Reporters and editors are busier than ever, juggling multiple stories across digital, print, and broadcast platforms. As a publicist, your job is to make their work easier—by sending concise, compelling, and timely pitches that clearly connect to their audience.

In today's digital age, pet influencers have become a powerful force in the marketing world. Their ability to engage with a loyal audience of pet lovers can significantly boost brand visibility and drive sales. If you're looking to leverage the influence of these furry stars, here's a comprehensive guide to help you navigate the world of pet influencer marketing.

If you’re an equine advocate – listen up, I have a group you should know. The EQUUS Foundation is the only national charity in the United States completely dedicated to ensuring the welfare of America's horses, and fostering the horse-human bond.