When the Paws PR team works with a company or nonprofit to develop a new business plan or launch a strategic communications plan, one tactic that is almost always included is the blog. A blog is not only a great way to effectively communicate your company’s mission or product/services, it’s a necessary tool to keep your website’s SEO (Search Engine Optimization) at the top of the Google rankings. Here is our insight into how to write an impactful blog.

When the Paws PR team devises long-term proactive communications plans on behalf of clients, one tactic we often include is the submission of carefully crafted Letters to the Editor. 

Paws PR intern Courtney Tolbert shares her generation's media habits and buying behaviors, with social media tips brands need to reach the young adult market.

Paws PR founder Patricia shares why treating employees with respect, flexibility, and mentorship isn't just good culture. It's smart business strategy.

Sharon Seltzer of Heaven Can Wait Animal Society shares how grassroots outreach, storytelling, and social media helped transform animal welfare in Nevada.