Stay safe for a Happy Howl-o-Ween!
I love Halloween! Every year, I host a festive gathering for friends complete with bowls of candy corn, carved pumpkins and special Witches Brew! Pet safety always comes first in my house and with Halloween a few days away, I wanted to share these important tips: Keep trick or treat bag and candy dishes well […]
Read MoreNational Feral Cat Day
Today is National Feral Cat Day—a day founded by Alley Cat Allies—and dedicated to talking about and taking action on behalf of stray and feral cats. At Paws PR, feral cats are very near to our hearts. Not only do we advocate for feral cat issues, members of our furry families came from feral beginnings. In […]
Read MoreNational Feral Cat Day 2013: Videos
October 16, 2013 marks the 13th annual National Feral Cat Day—a day founded by Alley Cat Allies to raise awareness and support for feral cats across the country. In preparation we helped Alley Cat Allies produce two videos. First, we wrote the script for a Public Service Announcement featuring Jackson Galaxy, host of Animal Planet’s My Cat […]
Read MoreStrut Your Mutt: NYC 2013
On Saturday, I participated in Strut Your Mutt, an annual fundraising walk organized by Best Friends Animal Society in 11 cities nationwide. I strutted with Sparky, my friend Karen’s elderly and disabled dog who was rescued from a kill shelter in NYC. Sparky (who participated via the comfort of his stroller) and I strutted to […]
Read MoreMedia Monitoring (and why it’s important!)
A big part of PR for your business is keeping up with the latest news and trends in your industry. It’s important to be on top of the breaking news so that you can be betterprepared to engage journalists and the public. Here are some advantages to monitoring the news in your industry: Craft better […]
Read MoreConferences and Expos: Networking Face-to-Face
Working in the pet industry, we regularly attending numerous pet conferences and expos. While we enjoy being social and making connections over the internet, conferences provide their own unique ways of networking that you simply cannot find online. In this digital age, it may seem like face to face connections are not as critical as […]
Read MoreWIPIN Wrap Up – Women in the Pet Industry Network Conference
Last weekend, I attended the first annual Women in the Pet Industry Conference and Awards in Portland, Oregon. I had an amazing time with an outstanding group of successful entrepreneurs who share a common bond: the love of animals! The conference was a jammed-packed three-day event. I made so many new friends (some four-legged!) and […]
Read MoreHelp a Reporter Out (HARO)
Most PR is considered “proactive,” which means that PR professionals take action steps to achieve an organization’s goals with a planned strategy. However, many people forget about the “reactive” side of PR. Reactive PR involves responding to requests for news or commenting on events that have already happened. Good PR should involve a good balance […]
Read MoreTop Ten Tips for Launching a Media Campaign
This weekend Patricia be speaking at the Women in the Pet Industry Conference in Portland, Oregon. Today she’ll be participating in the Expert PR Panel and tomorrow she’s hosting a “meet the experts” roundtable where she will present her “Top 10 Tips for Launching a Media Campaign,” which focus on strategy and not ‘throwing spaghetti against a […]
Read MorePR – Thinking Outside of the Box!
PR is a fun field because we come into contact with so many different businesses with all kinds of goals. Every business is different, and one highly successful marketing strategy for one company may not necessarily work for another. Every business should have their own unique plan for how to get their message to the […]
Read More