Paws PR Blog

Pet PR Tips: How to Create and Maintain a Media List

Every day the Paws PR team works with pet product companies and animal protection groups on PR campaigns. We often work one-on-one with communications teams in-house to teach them how to launch effective media campaigns. At the core of every media campaign is a solid media list. Here are our top tips for creating and […]

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Nonprofits We Love: The EQUUS Foundation

I am often asked by animal lovers for advice on which nonprofit organizations to support. If you’re an equine advocate – listen up, I have a group you should know. The EQUUS Foundation is the only national charity in the United States completely dedicated to ensuring the welfare of America's horses, and fostering the horse-human […]

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Navigating media relations during the age of COVID-19

Tips from a Paws PR Publicist The COVID-19 pandemic has taken an enormous toll on countless people and industries around the world. If you are lucky enough to still have a job and are working in PR, you’ve likely noticed changes in the media landscape and journalist behavior since the start of the crisis. The […]

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How to Pitch the News Media

Setting Priorities: It is vital that an organization develop guidelines to determine which press releases warrant distribution and how wide the release should be pitched.  A system should be instituted to track pitching, including dates, outlets/reporters, and the topic. There should be at least two to three weeks between pitches to an outlet, unless there […]

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Internship Opportunity

Paws PR is seeking an intern to lead the US media campaign to help raise awareness of World Animal Day (October 4, 2019) in coordination with the UK-based Naturewatch Foundation. World Animal Day was created to raise the status of animals and has over 90 active Ambassadors working around the world and this year, Paws […]

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Case Study: @feralbecky

Paws PR represented Alley Cat Allies, a national nonprofit that advocates for cats, from 2007 - 2014. One of our objectives was to position the organization’s founder and President, Becky Robinson, as a leader in the feral cat movement. We achieved this objective using a combination of proactive media relations, marketing campaigns, and social media. […]

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Case Study: Noah's Wish

In August 2005, Patricia Jones watched TV coverage of Hurricane Katrina gathering strength and heading directly towards the Gulf Coast. Knowing the suffering of animals would be unbearable, she tracked down the former Director of United Animal Nations, a nonprofit that rescued animals in disasters whom Patricia had profiled for NBC News a year earlier. […]

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Case Study: Photographers for Animals

Paws PR launched a communications campaign for Photographers for Animals, a nonprofit that uses photography and film to bring attention to animal protection issues. Social media accounts were established on Facebook, Twitter and Instagram and we built an engaged and interactive audience of almost 4,000 fans combined in less than 5 months. We strategically placed […]

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Case Study: Sweet Pea Kitchens

Sweet Pea Kitchens, a purveyor of homemade dog and cat treats, retained Paws PR to rebrand the company beginning with a new company logo. The rebranding captured the essence of Sweet Pea Kitchens: homemade baked goods crafted the old fashioned way, with real food ingredients that are both recognizable and pronounceable. In more traditional kitchens […]

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Case Study: Nourrie Cuisine

Vegan Chef and Brand Marketer, Elena Johnson, retained Paws PR to help brand her company Nourrie Cuisine. With a focus on whole foods and clean living, we worked with Ms. Johnson to establish a fresh color palette, logo, tagline and business card design.

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