Blog Paws 2013 – Wrap Up
Last week, I attended Blog Paws, an annual conference joining together 500 pet bloggers and pet writers to learn more about educating people about companion animals using social media. It was a whirlwind of workshops, presentations, client meetings and lots of networking–with old and new friends–making lots of great new connections. I came home with a […]
Read MoreEngaging Your Audience (with Kittens)
It’s important for any business or organization to have a Facebook fan page (in addition to other social media profiles) to create an online community where you can engage and connect with your customers, supporters, and even other businesses and organizations. But you need to do more than start a profile—you need to engage your […]
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Q & A with Sharon Seltzer: animal writer, advocate and co-founder of Heaven Can Wait Animal Society
Sharon Seltzer is an animal writer, advocate and co-founder of the Heaven Can Wait Animal Society in Nevada. Sharon is a good friend to animals and the Paws PR team. We’ve collaborated with Sharon on behalf of many nonprofits—Alley Cat Allies, Animal Rescue Corps, Kinship Circle, Pet Res Q Inc.—for stories reported on Care2.com. Sharon is […]
Read MoreQ & A with Brian Hutchins: pet, animal health and green industries writer and editor
This week, we’re starting a new feature on the Paws PR Blog and bringing you the inside scoop on the inner workings of the media world. We’re excited to introduce you to Brian Hutchins, a California-based writer and editor who specializes in pet, animal health and green industries. We’ve had the pleasure of working with Brian over the […]
Read MoreEmphasize the ‘Networking’ in Social Networking
How do you interact with your customers and clients? Is it over the phone? Via e-mail? Direct mail? Are you using social media to connect with customers and donors? If social media is part of your integrated communications strategy – kudos! But if you’re one of the many companies that still have not made the […]
Read MoreDid Some Bunny Say Easter?
Easter weekend is here and sadly this means that shelters and rescue groups will soon be flooded with rabbits and chicks—impulse gifts for children that quickly lose their appeal after the animals quickly mature into adults requiring daily care. Companion animals—cats, dogs, bunnies, fish and hamsters—should never be given as gifts under the Christmas tree […]
Read MoreExpert Tips on Photographing Animals
We’re all pet lovers at Paws PR—and we’re sure you are too—we asked our favorite photographer, Jason Putsché of Jason Putsché Photography, to give us a few tips on how to capture great photos of our furry friends. Whether you’re shooting adoption candidates for a rescue group or just taking photos of your own pooch or […]
Read MoreRadio Waves
I recently uncovered my father’s antique shortwave radio from the back of a dusty closet. Before satellite radio and podcasts, shortwave radio was used for long distance communication across oceans as the “short waves” could travel around the curve of the Earth, allowing a kid in Queens (me) to magically tune in to a transmission […]
Read MorePreparing to Pitch Broadcast Television
You have a great cause, event or idea and you think it’s newsworthy. Before you pick up the phone to try to sell your story to a TV producer, there are a few first steps to take: Do your research: is there a reporter and/or producer who covers pets/ animals? Is one station more pet-friendly […]
Read MoreCats on Campus?!
Picture this: It’s a crisp winter morning. You’re a college student walking quickly to class – for two reasons. One, its cold outside, and two, you are running late, as always. You decide to take a short cut through some woods instead of walking the usual path, because, like I said, you are running late. […]
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