Marketing Tools: SWOT Analysis
SWOTEvery good marketing campaign involves strategic planning. There are many tools and models that we use to help clients think through the effectiveness of their various campaigns in order to make informed decisions when planning. One tool we like to use is a simple analysis pattern commonly referred to as SWOT analysis. SWOT is an […]
Read MoreQ & A with Darlene Arden: award winning writer, author and Certified Animal Behavior Consultant
This week, I would like to introduce you to award-winning writer, author and Certified Animal Behavior Consultant (dogs and cats) Darlene Arden. Darlene has written hundreds of articles and columns for all of the major dog and cat publications, as well as newspapers and general interest publications. She is also an experienced television producer/host, and a […]
Read MoreTop Tips for Writing Compelling Copy
It’s been a busy few weeks as my team and I have been working with our clients to plan integrated communications agendas for 2014. It’s important to have a plan but even more, it’s about articulating your story with compelling copy. The best laid plans for media relations, advertising, social media or fundraising can fall […]
Read MoreChristmas Safety Tips
Frank BowsWith all the bustling busyness and excitement of the holidays, we understand that it can be easy to be less diligent in attending to the safety of your pets. To help you out, we’ve complied some quick and easy tips to ensure that you and your pets have a happy and safe holiday season. […]
Read MoreGive Black a Chance
When my dad found out from a coworker that there was a family of abandoned kittens up for adoption, he was eager to find out more about them. Knowing that my three brothers and I had been asking for a family pet for years, he saw this as the perfect opportunity to make our dreams […]
Read MoreJoin us for a Twitter Chat 12/18 – Quills Don’t Kill Campaign – #PawProtectors
Next Thursday, December 18 at 1 pm EST, Paws PR will be hosting the #PawProtectors Twitter Chat to raise awareness of a great cause. We chatted with Nikki Tetreault, the Director of Marketing for Curiosity Quills Press. Nikki is the campaign manager for the Quills Don’t Kill campaign. Tell us about this exciting program to raise […]
Read MoreBlogging: A Useful PR Tool
Good PR professionals have a plethora of tools in their communications toolboxes – social media, writing, interview, and negotiating skills are just a few. Another great tool for PR is a company blog! A blog serves as a calling card for a business and is a great place to discuss you company, products, and expertise. […]
Read MoreCompassionate Thanksgiving
By Elena Johnson In honor of Thanksgiving this year, I spent my Saturday at a farmed animal sanctuary in Maryland. One of my favorite places on Earth, this sanctuary takes in animals rescued from factory farms and slaughterhouses and provides them with a safe and loving environment where they can spend the rest of their […]
Read MoreConference: Architects of Change for Cats – Alley Cat Allies
The Paws PR team was in Arlington, VA this past weekend with our client Alley Cat Allies for the Architects of Change for Cat Conference. More than 350 attendees from 37 states, Canada and Israel gathered for three days to hear national experts provide guidance and information on how to successfully implement humane programs for […]
Read More#WoofWednesday – Meet Gus
In honor of #WoofWednesday, we had a conversation with photographer Molly Egan, owner of Gus, a most adorable pug we got to know on Twitter. Tell us about Gus! What’s his story? Gus is the most adorable, fun-loving spastic and irresistible pug! I fostered him from a family that eventually gave him up due to […]
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